Auffr is a platform for consumers to get access to exclusive deals, offers and discounts from brands and merchants, both online and offline. Also, the consumers get access to participate in various lucky draws and other contest round the year and get a chance to win surprise gifts in the form of products and services. It enables the brands and merchants to engage with consumers in a more direct and targeted manner and thus leading to better conversion rates. It provides a free platform for brands and merchants to reach out to potential customers with specific products and services based on consumers’ choices and interests.